Tuesday, 27 January 2015

Benefit Roller Lash Mascara Launch Event - Manchester

A couple of weeks ago an exciting email from the lovely people at Benefit Cosmetics popped into my inbox inviting me to an exclusive launch event for the new Roller Lash mascara. I was told to attend at Piccadilly Gardens in Manchester at 1pm on Saturday 24th January and all would be revealed...

Well, in true Benefit style, they certainly couldn't be missed and I spotted the huge pink 'Bene-Truck' from the other side of Piccadilly Gardens! Inside was even more amazing - the interior had been kitted out like a 1950's style hair salon (think Pink Ladies in Grease!) and everything was a gorgeous candyfloss pink colour. I was greeted with a very warm welcome, a glass of pink champagne and there were lots of delicious cupcakes set out for us to help ourselves to.

I absolutely loved all the pink vintage inspired decoration. The pink neon sign on the back wall and the hairdyer light fitting were fabulous!

I headed over to where my friend Anoushka was sitting with Rachel (one of the gorgeous Benebabes) and she explained to us all about the new Roller Lash mascara. I'm not going to give too much away about it in this post though as I will be doing a full review later on this week, however, it certainly sounds like it could top the bestselling 'They're Real' Mascara!

It was great to see some of my favourite Manchester bloggers at the event and it was lovely to meet the fabulous Benefit team and have a chat with them about the brand.

It was a great way to spent a Saturday afternoon and I can't wait to try out the Roller Lash mascara! Keep an eye out on my blog later this week for a full review and details of when Roller Lash is available to buy!


  1. I love this! I love every Benefit product I have ever tried so I have no doubt this will be amazing too. The whole event looks so cool - retro too! glad you had fun!

    Kassie www.styledevoured.uk

  2. Wish I could have come too I got the email but to far away love this post xx

  3. I love roller products and already using these products since long time. I am glad to know about this event. Last year, I attended couple of NY events of this brand and all the events were awesome. It was a magnificent experience.


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